Evaluation
The Final Video and Behind The Scenes
Proposal & Research
For the first part of the project, I created the concept for my music video with a rationale and then I created a presentation to pitch to Paul, my tutor. I had been thinking about the idea of my FMP since the middle of January so that made it a bit easier as I had an idea to start expanding. After this, I had to do lots of research into my topic including the artist (iann dior), types of music videos, conventions and editing techniques used in music videos. This part of the project took around 5 weeks to complete with the first 2 being more towards the pitch and initial ideas and then the next 3 or so weeks were spent researching.
At the time I felt that this went quite well and I enjoyed researching iann dior and the music video analysis. I used my pad a lot in this section to help with mind maps for the analysis as well as a place to put all of my research on artists and directors. Looking back, I feel that this section could have been done a bit quicker which would've allowed me to start pre-production a bit quicker.
I think the part that went the best in this section was the pitch as I am really happy with the look of the presentation and was the most confident I have been within a pitch, over the 2 years. I also think the music video analysis went well as spent a while before each writing the final analysis creating a page of notes which allowed me to get my full thoughts across. I think something that could've gone better was the filmmaker research section. I really struggled at first to find 3 that inspired me and had a large enough portfolio and style to talk about. I found a few directors I ended up looking at that were really unknown like Anthony Scaramucci Jr. (also known as Mooch) who is the main music video director for iann dior and Juice WLRD's music videos. At the end of the day, I think it worked well in the end with the 3 that I chose.